OUR PANEL SPEAKERS
LEARN MORE ABOUT OUR PANEL OF SPEAKERS!
Alexis Zamkow
Intelligent Marketing - Global Offering Lead | CX & EX, Intelligent Workflows, Data, AI/GenAI & Analytics, IBM
Alexis Zamkow is a practitioner with over 20 years of experience in Innovation, CRM, Data Analytics, Data Management, Product Development, Data Governance, Strategic Partnerships, Customer Experience, Geo-location and traditional mass media.
In Ms. Zamkow’s career, she has led both product development and professional services teams delivering innovation, customer insights, business analytics, acquisition and retention solutions for a broad range of industries including retail, energy, financial services, telecommunications, and automotive. In 2016 she opened Capgemini's Applied Innovation Discover Center in downtown Toronto. Ms. Zamkow’s role as Center Director and Innovation Leader she introduced integrated solutions sourced from Capgemini's global innovation network; fostered collaboration with start-ups and corporate clients; and spearheaded thought leadership programs and events.
Dr. David Rice
Executive Director, Future Of Marketing Institute
Dr. David Rice is the Professor of Marketing and Executive Director of the Future of Marketing Institute at the Schulich School of Business at York University in Toronto, Canada.
Dr. David Rice teaches primarily in the areas of marketing technology and the future of marketing. Dr. David Rice has published over 60 papers in scholarly journals and has presented his research at academic and business conferences in over 20 countries. Dr. David Rice has served as a marketing consultant to many Fortune 500 companies, including Microsoft, Intel, General Mills, Ford Motor Company, and The World Bank Intelligent Marketing - Global Offering Lead | CX & EX, Intelligent Work.
Martin Waxman
Associate Director, Future Of Marketing Institute
Martin Waxman, MCM, APR, writes a popular Digital Marketing Trends newsletter, conducts AI research and leads digital and AI training workshops. He’s a LinkedIn Learning instructor, adjunct professor at the York Schulich School of Business and associate director of the Future of Marketing Institute.
Mr. Waxman is also co-founded two agencies, is president of a consultancy and a member of the Institute for Public Relations Digital Media Research Center. Mr. Waxman regularly speaks at events across North America. Mr. Waxman received the Institute for Public Relations Best Master’s Thesis Award in 2019 and the Canadian Public Relations Society’s Outstanding Achievement in PR Award in 2020. He has a Master of Communications Management from McMaster-Syracuse Universities.
Hugh Lawson
Chief Development Officer, HILCO
Hugh Lawson is a speaker, coach, purpose-driven people-centric leader, and lifelong learner. Mr. Lawson captivates his audiences through his career journey, trusted advisory, passion, authenticity, and timely humour.
Prior to Mr. Lawson’s current social impact career chapter, Mr. Lawson was the Head Of Business Development at one of Canada’s largest network of industry-leading mental health and addiction treatment centres. As part of the Senior Leadership team, Mr. Lawson has co-led national teams and strategies for business development and double-digit organizational growth. Mr. Lawson also provided oversight, guidance, support and mentorship to EHN Canada's business development, military, veterans, first responder and alumni relations teams.
Hugh Lawson has 20+ years of working for large global organizations with footprints in the United States, Canada, Europe, and Asia. Mr. Lawson has led strategic teams for global new business prospecting, competitive intelligence, future-trends identification, and business enhancement initiatives. Mr. Lawson has also been a member of Senior Leadership teams that oversee organizational strategic plans, and growth objectives.
Outside of work, Hugh Lawson is very passionate about community investment, volunteerism, mentorship, supporting student-athletics and social justice. Mr. Lawson is a Devoted “Dance Dad”, lives on the outskirts of Toronto with wife Nadine, talented daughters Renée and Nia, along with Miles, a precocious Bichon Poodle.
Carolyn Shaw
President, Chief Creative Officer and Co-Founder, Humanity Agency
Carolyn Shaw is the Co-Founder, President, and Chief Creative Officer at Humanity, a human-centric brand transformation agency. With over two decades of experience in the advertising industry, Ms. Shaw has cultivated her expertise through collaborations with esteemed local and global brands at advertising and communication agencies in Canada.
Driven by an unwavering belief in the transformative potential of brands, Ms. Shaw co-founded Humanity with the aim of bringing more humanity into the industry. Recognizing the need for empathy, authenticity, and representation, she champions this vision daily, guiding Humanity to redefine how brands connect with their audiences.
Ryan Hughes
Chief Strategy Officer & Head Of Client Success, Humanity Agency
Over almost two-decades of actionable insight-driven thinking, Ryan Hughes has developed an innovative approach to behaviour-led strategic planning that has seen him working for agencies, start-ups, political campaigns, global brands and being the recipient of multiple national marketing awards.
As Chief Strategy Officer & Head of Client Success at Toronto-based brand transformation agency, Humanity, Mr. Hughes works with clients across Canada to help transform their brands to play a more meaningful role in the wellbeing of their brand communities.
Shiri Gabriel
Professor of Marketing, Seneca Polytechnic and Executive Coach
Shiri Gabriel is a master networker and life-styler. Ms. Gabriel is a mother of four and a wife of one. Ms. Gabriel is a master connector, a global business owner, a professor, a real estate investor, and a career and life coach. Ms. Gabriel is highly skilled in leading and inspiring individuals and teams worldwide to create better lifestyles and build generational wealth.
Ms. Gabriel is a dynamic coach, speaker, trainer, and presenter; great at employing clarity, innovation, and humor to deliver effective presentations to diverse audiences.
Ms. Gabriel multicultural background, travelling adventures, fifteen years of experience in the corporate world and a decade as an entrepreneur provide unique insights and understanding of the challenges faced by people in reaching goals, creating balance, and building meaningful relationships to achieve the lifestyle they desire.
Meet Our Seneca Student Emcees!
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Samantha Leach
Sports, Entertainment & Event Marketing (SEM)
Student
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Alexander Zolis
Sports, Entertainment & Event Marketing (SEM)
Student